RPR helps you answer the question: “Where are the right people for a business?” In this video, you’ll see step-by-step how to start a Commercial Site Selection analysis by searching a large geography such as a city or county, and then how to drill down to identify where optimal conditions exist in smaller geographies, such as zip codes or neighborhoods. Then, learn how to refine even further by specific attributes from a broad data of categories such as economic, demographic, spending, and more. This exercise helps ensure that the core drivers of a client's business are in the area, while saving you time from looking through properties that aren't.